![]() If you're running a fashion brand, you want clean and sleek imagery. When it comes to Instagram, the aesthetic is crucial. It's a picture and video-sharing website at its core, so image is everything.įirst, you need to adopt a general brand aesthetic on your account and stick to it. If you're looking to promote yourself or your brand on Instagram and achieve a large and loyal following, check out these 8 useful and effective tips. The social network has just announced a rival to Twitter called 'Threads' that offers a "new space for real-time updates and public conversations" which may also offer new ad opportunities so keep an eye out! Instagram also has the second biggest engagement rate of social networks at 0.60 percent (lagging behind TikTok's whopping 4.24 percent, but way ahead of Facebook's 0.15 percent). It has built brands and established many successful influencers, allowing people to become self-made social stars.Ĭelebrities, entrepreneurs, models, and other professionals make a living on Instagram thanks to its sponsored posts. Instagram is a powerful content marketing and audience-building machine. ![]()
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